Best STR Markets in 2026: Where to Buy Your Next Airbnb
We analyzed AirDNA data across 80+ US markets to rank the best cities for short-term rental investment in 2026. From the Smoky Mountains to 30A, here are the markets with the best returns.
InvestorVerdict Editorial
Published January 15, 2026
Investment Risk Disclaimer
This article is for educational purposes only and does not constitute financial, investment, or tax advice.
Table of Contents
- How We Ranked STR Markets
- Tier 1: Best Overall STR Markets
- 1. Gatlinburg / Pigeon Forge, TN
- 2. 30A / Santa Rosa Beach, FL
- 3. Sedona, AZ
How We Ranked STR Markets
Our methodology combines three data points: average annual revenue, occupancy rate, and regulatory risk score. Markets with high revenue but restrictive regulations rank lower than equally profitable but host-friendly markets.
Tier 1: Best Overall STR Markets
1. Gatlinburg / Pigeon Forge, TN
The Smoky Mountains corridor remains the gold standard for STR investing. Average annual revenue of $55,000–$65,000, 70%+ occupancy year-round, and a pro-tourism regulatory environment.
2. 30A / Santa Rosa Beach, FL
The 30A corridor commands premium pricing ($395+ nightly) with strong demand from affluent travelers. Walton County regulations are manageable.
3. Sedona, AZ
At $99,000+ average annual revenue and a growing demand trend, Sedona offers some of the best returns in the Sun Belt.
Investment Risk Disclaimer
All content on InvestorVerdict is for educational purposes only and does not constitute financial, investment, tax, or legal advice. Real estate and cryptocurrency investments carry significant risk, including the potential loss of principal. Past performance does not guarantee future results. Always conduct your own due diligence and consult qualified professionals before making investment decisions.